Visual Design in Online Surveys
Laboratory experimental studies on the impact of visual design features on response quality in Web surveys
Several field experimental studies have demonstrated the potential impact of visual design features like color, design, layout of the screen and other aspects on the answers provided by respondents in web surveys.
In this line on research we offer to potential tasks for applicant in the IREP program:
(1) Over the course of the past two years, several field experimental studies have been conducted that still await detailed analyses. Among other topics experiments concerning the optimal design of matrix questions, open-ended questions and other questions type have been conducted. Applicants may contribute to the analyses of these experiments together with members of our group. Typically the data has been collected in randomized field experimental settings.
(2) Applicants may contribute to the development of the optimal design of questionnaires for mobile devices (smart phones and tablets). Together with members of our group applicants may work on potential design features for a mobile questionnaire and test these designs in an experimental study in our lab. Basic knowledge concerning Web surveys and Web site design are advantageous.
Two IREP student(s) can work on this project.
Pre-requisites or requirements for the project
For the first task: Basic statistical knowledge is expected; prior experience using statistical Software (SPSS or Stata) is advantageous, but not required.
For the second task: Basic knowledge concerning Web surveys and Web site design are advantageous.
Recommended literature and preparation:
Metzler, Anke; Kunz, Tanja; Fuchs, Marek (2015): The Use and Positioning of Clarification Fea-tures in Web Surveys. Psihologija 48(4): 379-40
until end of December 2018