Artificial intelligence and survey research

Using large language models in survey data collection

Recent developments of large language models (LLMs) have revolutionized social science research. In particular the integration of LLMs in the process of data collection as well as the substation/amendment of survey data by silicon data (synthetic data) represent potential applications of AI in survey research. So far only few studies have systematically explored the consequences of using AI to collect data from human respondents. Also, few studies have suggested to generate silicon data and use them instead of data collected from human respondents. We invite students from around the world to join our group to study the pros and cons of such applications in a field experimental setting.

  • Interest in the development of survey methods
  • Basic knowledge in quantitative social science research methods
  • Basic statistical knowledge
  • No German language skills required

Additional information

Supervisor Prof. Dr. Marek Fuchs
Availability Spring, Summer and Fall 2026
Capacity 1 Student
Credits 18 ECTS
Remote Option No