Facts are often forgotten, ignored or denied. As inconvenient and frustrating as this may feel, it is a deeply rooted human trait. But knowledge and innovation shape our society, and scientists cannot afford to be discouraged from talking about their insights. It is not what scientists communicate that causes these problems, it is how they do it.

Storytelling is a powerful communication tool, increasingly used in industry and science as a more memorable, comprehensible and compelling way to communicate. Stories do not replace other forms of communication, but they make them more accessible. The complexity of science and the potential for misunderstanding make communicating facts one of the most difficult challenges. But storytelling, done right, can help you connect with your audience and get your message across, even when that message is neither easy nor welcome.

Learning Objectives

In this workshop you will learn why storytelling is such a powerful tool, and when and why to use it. You will learn narrative structure and techniques that provide a foundation for communicating your science (e.g. through presentations or writing) by focusing on how to create engaging stories. You will learn the essential elements of a story, how they work and how they influence the audience. You will also learn how to create a fact-based story using a method that is easily applicable to science.

In practical exercises, you will be able to create a variety of stories – starting with short fictional stories and moving on to a story based on your own research. You will have the opportunity to help others with their process and learn from their approach as well as their feedback on your own efforts.

Agenda

• The What and Why of Stories
• Types of Stories
• Storyteller and Audience
• Key Message and Theme
• Story Structure and Design
• Character, Antagonist and Empathy
• Essential Storytelling Techniques
• Optional: Storytelling with Data