Team Digital Media
As a team, we are dedicated to a variety of current digital media, utilizing their options and following new trends, particularly with regard to audio-visual platforms. We are responsible for maintaining the content and structure of the central website and continue to develop it editorially and technically. We provide advice and support in the creation of new websites and thus ensure quality.
We enable and advise communicators and scientists on all social media topics and manage digital campaigns.
We produce videos for science communication, reputation managers and internal communication. We commission and publish photos, secure legal issues, administer and maintain an extensive image database, develop it further and share it with TU members.
Team Design
The core task in this area is to manage and maintain TU Darmstadt's visual communication both externally and internally and to further develop it in line with the corporate identity. This includes the conception, creation and implementation of selected central projects for web, social media, video and print. Of increasing relevance is the further development of the visual design of digital communication channels and interactive applications with regard to aspects such as visual language, user interface design and user experience design.
Services also include the provision of design templates, advice on their application and the ongoing development of the style guide. Last but not least, this department advises and decides on the use of the word/figurative mark (Athene logo) by third parties.
Team Public and Media Relations
We plan, research and produce news in various journalistic formats and disseminate them via the website, the university's central social media channels and publications. We reach (specialist) media in Germany and abroad with our press releases and topics in a target group-oriented manner. We also advise on communication issues and support academics in communicating their research well themselves. As a cross-media organized newsroom team, we are ideally positioned to meet daily requirements.
We create editorial content and provide community management for TU Darmstadt's social media platforms. We monitor our digital ecosystem and interact with social media players in science, politics and business as well as within TU Darmstadt.
The analog-digital mix is also part of our portfolio: We develop the editorial content and are responsible for the production of the university newspaper hoch³.