Eventmarketing

As part of identity management within the Science Communication Centre (SCC), the Event Marketing team designs central, high-profile event concepts and formats on behalf of the Presidential Board, taking into account the holistic brand and communication strategy of TU Darmstadt, and is responsible for their implementation. The task of event marketing is to offer scientific stakeholders a suitable platform for target group-oriented, interactive dialog via visibility and reach, as well as to reach target and stakeholder groups via relevant event formats. Event marketing goes beyond the mere communication of information and science to a specialist audience and is also aimed at the general public, students, teaching staff and employees as well as network and cooperation partners, donors and supporters.

Our event formats

Our offer for TU members

Due to the complexity of events, usually accompanied by a high level of coordination, they require a methodical and systematic approach based on project management. The following project phases can be distinguished:

  • The planning phase is the prelude to the idea, concept and feasibility check, right through to the clear (work) assignment.
  • The implementation phase, which includes guest management, management of external and internal project participants, process planning and the actual event.
  • The follow-up phase includes follow-up and lessons learned and the actual project completion.

In addition to the organization and implementation of one-off, variably timed central events, the Event Marketing team is also responsible for recurring presidential events.

Central events with regular dates and an outlook on the next upcoming event date (if already known) can be found in the following overview:

Welcoming new professors / dies academicus
Turnus: annually
Period: Q1/Q2 (Exception in 2024)
Next date: tba

Company outing for the administration
Turnus: annually
Period: Q1/Q2
Next date: 20. Juni 2024

Robert-Piloty Award Ceremony
Turnus: biennial
Period: Q2
Event venue: Georg-Christoph-Lichtenberg-Haus
Next date: 23.05.2025

Franziska-Braun Award Ceremony
Turnus: biennial
Period: Q2
Event venue: Wissenschaftsschloss
Next date: 27.06.2024

Kurt-Ruths Award Ceremony
Turnus: annually
Period: Q2
Event venue: Georg-Christoph-Lichtenberg-Haus
Next date: 5.07.2024

Open day (working title, formerly “hellwach!”)
Turnus: biennial
Period: Q2
Next date: 2025 (Exact date not yet fixed)

Heinerfest
Turnus: annually
Period: Thursday to Monday around the first Sunday in July
Next date: 4.-8. July 2024

Sommerfest des Präsidiums
Turnus: annually
Period: Last lecture day of the summer semester
Event venue: Wissenschaftsschloss
Next date: 19. July 2024

Central first semester welcome
Turnus: annually
Period: Wednesday in the O-weeks, before the start of the courses
Event venue: S1|01 Universitätszentrum
Next date: 9. October 2024

Dr. Hans Messer Foundation Prize
Turnus: annually
Period: Q4
Event venue: Georg-Christoph-Lichtenberg-Haus
Next date: 7.11.2024

Athena Award for Good Teaching
Turnus: annually
Period: Q4
Event venue: Historisches Maschinenhaus
Next date: 20.11.2024

As a member of TU Darmstadt, are you planning a decentralized event for your department, your institute, your institution, a high-profile event aimed primarily at external target groups and have questions?

The organization and implementation of decentralized events is generally your responsibility, as is the requesting and commissioning of external services (e.g. technology, furniture, catering, etc.).

We have compiled some initial helpful information (FAQs, service providers and templates) for you in our Eventmarketing Hub .

We will be happy to advise you. Feel free to contact us right at the beginning of the planning phase. Of course, you can also contact us with a specific question at any other stage of the project.

Please use the PDF contact form (opens in new tab) to contact us so that we can advise you in the best possible way.

The Team Eventmarketing will be happy to assist you: