Our mission
The Identity Management has the mission of building a strong, recognisable, consistent and loyalty-promoting identity that is aligned with the strategic positioning of TU Darmstadt in terms of brand policy. To this end, we engage in relationship and brand management. We help shape the perception of TU Darmstadt internally and externally in an effective, proactive and long-term way. We use our identity to attract people and tap resources for TU Darmstadt. We act in an activating and binding manner in direct contact with the target groups. Based on an integrated mix of identity measures, the Marketing, Friend- and Fundraising and Event Marketing teams work together across the board.
Team Marketing
The primary goal of student marketing is to increase the visibility of TU Darmstadt as an attractive place to study and to spark interest in studying at TU Darmstadt.
Our services: The Marketing Team coordinates and supports a student ambassador team, the #studentsofTUdarmstadt. The #studentsofTUdarmstadt are students from various departments who serve as the face of TU Darmstadt. On their blog and TU Darmstadt’s main social media channels, they share authentic insights into their degree programmes, the university, and student life in Darmstadt.
In addition, the team advises academic departments on student marketing and provides opportunities for networking and coordination among all stakeholders at TU Darmstadt in this area. One example of this is the Student Marketing Roundtable. Academic departments can align themselves with the peer-to-peer concept of #studentsofTUdarmstadt and launch their own content marketing campaigns. More information is available in the internal staff portal.
The TU-Shop is also part of Team Marketing.
Team Eventmarketing
The Eventmarketing team develops central, high-profile formats within the framework of live communication for activation and direct dialog with the target and stakeholder groups. It is responsible for their implementation, taking into account the holistic brand and communication strategy of TU Darmstadt.
The services also include advising internal clients on the possibilities for addressing specific target groups, the concept, the process and implementation.
Our topics and services
Eventmarketing
Eventmarketing Hub (FAQ, service providers, templates)
Team Friend- & Fundraising
The Friend- and Fundraising team sees Alumni, Career Service and University Support as inseparable linked.
The central Alumni Management ties former students to TU Darmstadt. It offers them a platform to network, exchange ideas and reminisce with each other, with lecturers and representatives from the field. To this end, it operates an alumni portal, reports from the TU and organizes events.
The Career Service is the hub between the job market and the university. It provides students with knowledge relevant to the job market and employment as well as skills that facilitate career entry – networking events and recruiting formats with employers round off the offer.
The University Support enables society and business to get involved in science, education and culture through donations and sponsorship as well as university marketing and recruiting. It coordinates the Deutschlandstipendium scholarship. It also supports members of TU Darmstadt in the organization of funding projects.
