Graduates of the Master of Arts programme Sports Management best occupy positions that are located at the interface of the disciplines of law and economics, psychology, and sports science (sports theory and sports practice) or pertain directly to Sports Management. The graduates can find employment in, for instance, mid or high-level management positions. These are positions in the areas of, for example, project management, sponsoring consulting, product management, marketing management or in the field of sports administration (particularly in associations).
Typical employers for graduates of this degree programme are, for example, tourism companies, different agencies (e.g. marketing agencies, event agencies), the media, universities, clubs and associations (e.g. professional associations, state sports associations), sporting goods manufacturers, health and fitness companies, various industrial companies as well as the civil service (e.g. departments of sports).
For this reason it is important to start early in the degree programme to gain practical work experience in relevant organisations. In this way students can promote themselves as competent professionals in practice and make important professional contacts. The likelihood of finding a good position is definitely heightened if the student is flexible when it comes to commuting or even moving abroad. Good English language skills are particularly important when it comes to the international job market.